CCS Insight has released their latest wearables forecast, titled “Wearables Market: 2015 is Year That Will Make or Break the Smartwatch.” As you could expect, much of the forecast concerns smartwatches and their impact on the wearables industry.
“Sales of wearables will grow from 29 million in 2014 to 172 million in 2018, with a spike in 2015. The most popular devices will be smartwatches and fitness trackers,” says the forecast. The most important wearable in this 2015 spike? Thanks to its brand power and marketing capabilities, Apple will be taking over the smartwatch industry with its Apple Watch.
According to CCS Insight’s predictions, Apple will sell approximately 20 million Apple Watches in 2015, which will account for 25% of the wearables market this year. At a base price of $350, that amounts to $7 billion in Apple Watch revenues. “The Apple Watch will be instrumental in taking the wearables market to the next level of growth,” noted CCS Insight Chief of Research Ben Wood. “If successful, it’ll create a rising tide that will lift the whole market.”
The forecast also predicts that fitness tracking smartbands will continue to rise in popularity in 2015. According to CCS Insight analyst George Jijiashvili, fitness bands sales this year are expected to double from last year to 40 million. “In contrast to many other commentators, we don’t believe smartwatches will dent sales of fitness products in the short term,” claimed Jijiashvili. “Smart fitness devices do one thing and do it well: they measure activity with the goal of improving owners’ well-being.”
In addition to smartwatches and smartbands, CCS Insight expects more growth in the wearables industry, from smart clothing to smart jewelry to smart sex toys. Despite the large increase in sales, wearables will not be able to match the 1.5 billion smartphone sales expected in 2015, but they’ll be well on their way in the near future.