Fitbit is joining the trend of making its fitness trackers more appealing to the general consumer by focusing on fashionable accessories and redesigns. The market leader for fitness trackers has just announced a partnership with women’s fashion designer and retailer Tory Burch. The partnership will focus on Fitbit’s Flex tracker, and will include necklaces and bracelets to house the tracker. The
Photo: Tory Burch Fitbit Necklace Design. Fitbit.
Photo: Tory Burch Fitbit Bracelet Design. Fitbit.
The company announced the new line on its blog earlier this year.