The LG Watch Urbane Luxe is the gold Apple Watch of Androids


The LG Watch Urbane Luxe is the most luxurious Android smartwatch we’ve seen to date.

Boasting an alligator leather strap, 23-karat gold plating, and a “deployment clasp,” each watch is “individually numbered and presented in a piano gloss lacquered case with a signed certificate of authenticity.” 

Interestingly enough, though, these are the only differences between the Urbane Luxe and its predecessor, the Urbane. The body shape, style, and specs remain completely unchanged.

Just as the Watch Urbane is LG’s answer to the Apple Watch, the Watch Urbane Luxe is the Gold Apple Watch equivalent. Because for those who can afford it, why not splurge for luxury, I guess? As LG VP Chris Yie says, “Wearable devices shouldn’t be thought of as an extension of one’s smartphone, but as an extension of oneself.”

The result of a collaboration between LG and Reeds Jewelers, the Urbane Luxe is set to be featured at the IFA electronics show in Berlin this week. But don’t get too excited just yet. Only 500 limited edition watches will be manufactured, available for pre-order now and set to ship at the end of October.

This seems about right, considering only about 500 people will find the $1,200 price tag affordable.

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