Making A Case for Fashionable Fitness Trackers


As fitness trackers grow in popularity, so does the demand to make them more fashionably appealing. Band makers including Fitbit and Nike are increasing their offerings to gain traction with consumers looking for more fashion-forward designs. Intel has also announced partnerships within the fashion industry including with the Council of Fashion Designers of America to bring stylish design to wearable tech.

 

 

Read the source article at online.wsj.com.

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