Pebble’s second product, the Pebble Steel, is definitely leading the pack of available smartwatches in fashion design. The smaller squared face, and steel chain-linked or leather straps make for a smartwatch that may attract more buyers than just the early adopting technophile crowd. Third-party apps and app partnerships have created a wider variety of options for users as well. But, in efforts to prevent saturation of notifications, Pebble limits users to only 8 apps at a time. Check out more from Wired’s review.