Hoping to expand its reach Pebble Smartwatch has teamed up with Target to sells its Kickstarter record setting smartwatch. The much anticipated, and currently backordered, Pebble Steel will remain only available for pre-order on the Pebble site.
Target currently offers over 50 fitness tracker and watch products on its online store, including brands like Fitbit, Garmin, and Nike.
Pebble currently sells its first watch through other retail partners including Amazon and Best Buy. Pebble and Target’s partnership is a great step for the smartwatch market in efforts to gain more mass market adoption.