Brand New Research!
The Unexpected State of Consumer Wearable Technology:
Surprising New Research on U.S. Consumer Attitudes toward Wearable Technology across Generations, October 2014.
Consumer wearable tech is one of the most exciting, and polarizing, categories of wearables. Do U.S. consumers think wearable tech is a fad or the future? We asked America what they think, and the response was most unexpected. In this report you will learn the following, with breakdowns across generations:
- What percentage of American consumers plan on buying a wearable product.
- What percentage of American consumers view wearables as simply a fad.
- How American consumers feel about sharing their information.
- What brands and features most interest American consumers in wearable tech products.
- And much, much more!