Carrera-inspired Tag Heuer smartwatch to be released this fall


With the recently released Apple Watch hitting stores across the globe, the smartwatch has rapidly changed the function of your average timepiece. Highly-functional and highly-digital, the Apple Watch is landing on the wrists of millions — and this fact that has not gone unnoticed by the head of Tag Heuer’s parent company, LVMH, Jean-Claude Biver.

However, instead of seeing competition, Biver saw an opportunity.

As Wearables.com reported in March, Tag Heuer announced a new partnership with both Google and Intel to create the ultimate design in smartwatches. Biver announced the partnership as “Swiss watchmaking and Silicon Valley is a marriage of technological innovation with watchmaking credibility. Our collaboration provides a rich host of synergies, forming a win-win partnership, and the potential for our three companies is enormous.”

Now, the Tag Heuer smartwatch, said to be modeled after the Carrera, has received a release date of October or November of 2015. While the elite Tag watch will set you back about $1,400 according to Bloomberg compared to the Apple Watch’s range from $349-$12,000, it’s 40 hour battery life dominates Apple’s that sits at only about 18 hours for a single charge.

Tag’s UK Communications Manager, Alexandra King, revealed that the watch will be forward-focused, adapting the technology to be upgradable as time goes on. With the hardware and software coming from Silicon Valley, the design and aesthetics will be entirely Swiss as a way to “appear as though you are wearing a regular watch” according to Biver.

Biver hopes that Apple will “sell millions and millions of [their watches]. The more they sell, the more a few people will want something different and will come to Tag Heuer.”

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