Skeptics of the Apple Watch Speak Up
Mar13

Skeptics of the Apple Watch Speak Up

Much like every release of every Apple product ever, Monday morning’s debut of the Apple Watch has spurred plenty of debate, drawn a heap of comparisons, and quickly divided consumers and industry pros into “for” and “against” camps. Since the internet has now had five long days (an eternity online, really) to chew on the smartwatch, strong opinions from the dissenting to the approving have taken shape — all well before the watch is even available for pre-order. And right now, the skeptics are speaking up in a chorus of doubt. Take a look at some of the biggest statement makers below. Forbes considers how the Apple Watch breaks away from the typical Apple model, forming a new one that inconveniently adds a layer to our arsenal of tools and products rather than minimizing. No one wears a watch. A watch is utterly redundant to their smartphones and a relic of a different age. I’m not saying Apple Watch will flop. I don’t think it will, over time. However, what I am noting here is that this product does not follow the Apple way. It does not conform to Apple’s tradition of improving human efficiency through the genius elimination of other things. Instead, it’s playing into the wind by adding a new level of complexity to our lives. A new thing to wear, no less. Allan Ripp for CNN finds the potential evolutionary impact worrisome, cheekily asking “Will your Apple Watch program YOU?” As the wearables wrist race heats up, it’s worth considering how these meta-timepieces — with their tactile messaging, biometric loops and eye-controlled display screens — could alter everyday behavior and spur new codes of etiquette, not to mention a few novel personality disorders. Kit Yarrow, a consumer psychologist for Money, chalks much of the fervor up to the product’s “slow striptease” rather than its actual capabilities. I have nothing against smartwatches or Apple, mind you. I love my many Apple products, but for those considering a pricey new purchase, consider how much of your desire is real and how much is the result of emotional manipulation. And if you’re wondering why those prices are so high, Wired’s Cliff Kuang actually applauds the company’s bold attempt to move its price points up and up, calling Apple’s economics “insanely great.” However, can Apple pull it off? But the broader test is one of Apple’s brand. Can they really sell to heads of state, rappers, soccer moms, social marketing gurus, and 17-year-olds at the same time, with a gadget that functions exactly the same at every price point? Gizmodo writer Mario Aguilar says don’t buy a first-gen — like, ever. You should chill out on plans...

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