Wearables In The Meeker Report


For those unfamiliar with the Meeker Report, it is one of the most anticipated and read pieces by the consumer internet industry put out every year. Venture capitalist, and partner at Kleiner Perkins Caufield Byers (KPCB), Mary Meeker is often called The Queen of the Internet for her deep knowledge and prolific writing on internet trends. At the end of May she put out her report on internet trends for 2014, and we were pleased to see various mentions of wearables in the report. Here are some of the mentions:

Source & Photo Rights: http://www.kpcb.com/internet-trends

 

Slide 11 – Meeker mentions that each new computing cycles dwarfs the previous cycle’s user base by 10x, and that mobile computing (in this instance including all devices Internet of Things, not just wearables) is expected to tower over desktop computing.

 

In slides 58 through 60, under her section of “Re-Imagining,” Meeker writes that the biggest re-imagination of all is “People Enabled With Mobile Devices + Sensors Uploading Troves of Findable & Sharable Data.” Meeker then writes that being able to properly scour this vast amount of data will allow for solving basic, but “previously unsolvable problems.” Of note among the six trends in big data, Meeker includes rapid increase in sensor use, improved user interfaces (helped out by consumers generating troves of data), and analytics platforms to better understand the data.

Source & Photo Rights: http://www.kpcb.com/internet-trends

 

Following up on the previous points, Meeker directly references Fitbit’s data in Slide 63 in reference to the proliferation of data that is “uploadable, shareable, and finable.”

 

In terms of data being produced, Meeker notes that only 34% of data in the digital universe is currently “useful,” but only  7% of this data is indexed, and an even smaller 1% is analyzed. Meeker then references Jawbone directly as a health wearable with over 50 billion activity data points analyzed, and over a million personalized insights provided per week:

Source & Photo Rights: http://www.kpcb.com/internet-trends

 

Lastly, in slide 88 the report includes Zephyr Technologies, creator of the BioHarness and BioPatch, and now part of healthcare giant Covidien, as one of the examples of groups using big data to solve real problems.

Source & Photo Rights: http://www.kpcb.com/internet-trends

 

Did we miss anything? Were you able to glean any mentions or applications of wearables in other parts of the Meeker Report?

 

Click here for the full 2014 report.

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