Whistle Labs, maker of the Whistle dog activity tracker, announced today that they have raised $15 million in series B funding. This brings the total funding for Whistle to $25 million. It appears the principal use of funds was to acquire competitor Tagg, a San Diego-based dog activity and tracking locator device company owned by Qualcomm.
Tagg was created in 2010 as a subsidiary of Qualcomm, and with the acquisition Whistle Labs now gets access to Tagg’s premier GPS tracking technology. Whistle CEO and co-founder Ben Jacobs said that,
“Our users have told us that they want location tracking for their pets. After an unprecedented pre-order campaign for a low-power network device last spring, we realized the need was both urgent and spread across the country. Acquiring Tagg, a fellow pioneer in pet technology, allows us to combine their unique GPS and pet tracking architecture with Whistle’s beautiful product design and user experience,”
The acquisition pins Whistle as the market leader for the connected pet wearables market, which Whistle claims consists of over 80 million pet parents in the US alone.